With 101.2 million registered users worldwide and over 150 million
average daily page views, SINA will assist clients effectively in
Chinese web development, online promotion, research/survey, and many
other types of marketing campaigns.
SINA has distinguished itself as a virtual bridge among Chinese
cultures worldwide. With the four locally tailed content sites
and services to global Chinese in China, North America, Taiwan and
Hong Kong, SINA can help our partners to create the most effective
programs for maximum Return On Investment (ROI).
SINA C.N. ( http://www.sina.com.cn )
SINA China is ranked as the “most-visited website” in China , according
to the 2003 Internet Report by the Chinese Academy of Social Sciences.
SINA's leadership in site traffic was attributed to SINA's strong brand
recognition, good reputation of providing reliable and quality news,
as well as services available on our portal. We create contents with
in-house editorial staff, in addition to sourcing content from more than
800 content providers.
In additional to offer more than 30 content channels, SINA China also
offers community-building tools and services to improve traffic to the
portal and increase user loyalty, such as emails, search engine, bulletin
boards, instant messengers and online games.
SINA's clients include both domestic companies and international firms
with strong demand from advertisers in automobiles, real estate, electronics,
computers and branded consumer products. Some of our key clients include
IBM, Microsoft, Intel, Dell, Compaq, Canon, Epson, Motorola, Nokia, NEC,
Acer, Coke Cola, Pepsi, Air China, Nike, Sony, Audi, Volkswagen, Mazda,
Buick, Chevrolet, China Telecom, China Mobile, Eastman Kodak, L'Oreal,
and more.
SINA U.S. ( http://home.sina.com )
SINA U.S. is the largest Chinese media and Internet services
company in the North America. SINA U.S. site (http://home.sina.com)
currently has over 1.4 million registered users with 2 million
average daily page views. Among our users, the average household
annual income is $77,000 USD, when compared to the national average
income of $40,000 USD.
SINA U.S. site has become a visible media outlet for those
companies who are interested in marketing to Chinese Americans. To
that regard, SINA U.S. also serves as a gateway for companies
in North America interested in penetrating the Greater China market. SINA
U.S. is the only online Chinese media company with the largest
customer exposure to the Fortune 500. Some of our key
clients include Scottrade, Charles Schwab, New York Life, E*Trade,
Allstate Insurance, General Motor, and Toyota, etc.
SINA T.W ( http://www.sina.com.tw )
SINA Taiwan has been in function since Nov. 1998. Situated in the commercial
hub of Taiwan 's global Chinese community, SINA Taiwan focuses on leading
the "We-are-the-net" lifestyle and provides rich information
on world trends as well as localized channels for Taiwan residents. Our
strategically advantageous position enables us to cater to the needs of
the Chinese communities across Taiwan , Mainland China , HK and North America
, and smooth the communication between the four areas.
Through close cooperation with global dominant Chinese press, we supply
our users with up-to-the-minute news coverage and all-embracing information
on everyday life 24 hours a day. Our break-through telecom content service
in association with major websites has also established a new model of
operation for portal sites.
Apart from developing the content of the channels to suit local market,
however, with its wide reach into multi-platforms and regions, SINA Taiwan
envisions a bright future in value-added service and an e-commerce platform
stretching across the global Chinese markets.
Live tomorrow! SINA Taiwan brings users future experience for today!
SINA H.K. ( http://www.sina.com.hk )
SINA H.K. is one of the biggest portals in Hong Kong, providing
online media and value added infotainment services for local community. SINA
H.K. currently has 3.8 million registered users and 600K
unique e-mail members; most of them are trendy young adults with
high education level and consuming power.
Given the close relationship between Hong Kong and China, SINA H.K. serving
as a gateway to China helps local and international companies open
up the Greater China market. SINA H.K. also provides
enterprise e-solutions to small and medium-sized enterprises. Some
of our key clients include Cathay Pacific Airways, Coca Cola, HSBC,
KFC, Nike, Nokia, PCCW, Samsung, etc.
SINA Provides Strategic and Integrated Marketing Solutions that
Achieve Your Marketing Goals---Strong Branding, High-Quality Leads,
and Revenue Growth. Some of our key offers are:
Track the success of every campaign easily online with SINA through
Real Media! SINA's advertisers can track the success of campaign
with personal password on impressions delivered, number of users
click on each ad and which property or ad is generating the best
results. All ad impressions are independently audited.
